SoftServe and UAE Ministry of Economy Explore Digital Solutions to Accelerate Economic Growth

FEBRUARY 22, 2023 — SoftServe and the United Arab Emirates (UAE) Ministry of Economy have announced SoftServe’s inclusion in NextGenFDI to boost knowledge-driven economic growth in the region. NextGenFDI assists digitally enabled businesses to launch and scale.

SoftServe will establish regional headquarters and bring value to the region with this program’s support and newly signed bilateral free-trade agreements.

SoftServe has operated in the region since 2018 and offers services to conglomerates across retail, finance, and energy industries. The company’s comprehensive services range from advisory and consulting to onsite project management, implementation, and ongoing support.

“The UAE remains dedicated to accelerating the growth of its knowledge-based economy, and we are proud to support SoftServe as it deepens its commitment to the region,” said His Excellency Dr. Thani Al Zeyoudi. “SoftServe has expertise across a range of digital innovations such as AI, machine learning, cloud-based solutions, and digital banking, all of which are critical to the success of our rapidly evolving ecosystem.”

In 2019, SoftServe partnered with Temenos, the world’s top banking software company, to implement the Infinity DBX global banking platform for customers in the Middle East. SoftServe was key in guiding Infinity DBX through complex EMEA banking regulations to customize the platform for Arabic support and corporate banking features. The solutions build a foundation for technology to increase market share by developing a deeper understanding of end-user operational needs.

“We are eager to deepen our investment in the UAE’s economy and believe it is the optimal place for scaling up,” said Volodymyr Semenyshyn, President of EMEA — Finance and Manufacturing. “With our involvement in the NextGenFDI initiative, we are focused on increasing manpower and commercializing opportunities through strategic introductions. We are operating with a vision of excellence, and the UAE proves to be a hub for such success. SoftServe has the ability and expertise to support both private and public sectors with the latest tech innovations, and we are eager to build long-term and sustainable collaborations to increase our presence in key markets.”

SoftServe empowers clients for competitive differentiation in the enterprise digital journey through award-winning partnerships with companies such as AWS, GCP, Microsoft, and Salesforce. The company assists businesses in curating better customer experiences by leveraging big data management, cloud architecture, GCP services, data security, artificial intelligence, machine learning, and cognitive computing.