3 min readIt’s no secret that if customers are excited by their online shopping experience, they become increasingly loyal and are more likely to grow their relationship with you. Research shows that 84% of customers say that being treated like a person online is important to winning them, while 81% say they are more inclined to buy from a business that offers a personalized experience.
To understand how retailers can build that rich and rewarding online experience, we have produced an ebook that explores the important foundations required to meet those customer expectations.
Better IT automation and integration will be key. However, at its heart will be the deployment of AI and Generative AI to customize, personalize, and, more importantly, excite first-time visitors. It then makes them look forward to returning.
Hyper-personalized
These new technologies will anticipate customers’ needs and create hyper-personalized, interactive, decision-making support. The ebook examines how smooth, integrated platforms and websites can ensure superior satisfaction right across the customer journey.
This results in a seamless transition from awareness and consideration through the transaction stage. It will not only build loyalty and drive repeat activity but also turn those customers into advocates of your business and its products.
Internal benefits
And the benefits don’t stop there. The use of AI will also improve many aspects within your business by driving efficiency, productivity, and innovation across the organization, from market research and product planning to customer service and support.
But don’t just take our word for it. The ebook also references case studies where real businesses that deploy these new capabilities show a 20% increase in customer satisfaction that translates into a 3%-5% boost to online revenues.
By making online transactions more natural, easier, and rewarding, businesses can improve time-to-value for customers and start to build the information required to create the next customer journey.
Detailed planning
We realize that for many retailers it can be a daunting prospect to leap into the unknown of this new digital universe, particularly given the limitations of fragmented and legacy IT architecture. That is why we have teams of experienced retail and technology experts ready to assist you with the detailed planning and identification of the right use cases for your business.
