Retail innovation with Generative AI

Generative AI modernizes your entire, integrated retail value chain. You will make significant gains across marketing and sales, customer operations, back office and supply chain operations, and software engineering. Gen AI’s positive impact on the retail industry and your retail business is substantial and will influence meaningful success.

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Key Challenges

Customer choice fatigue
With Gen AI, your retail business stays in step with the different ways consumers buy and enables you to personalize their shopping experience. You will lead consumers through smart choices that reduce their time to checkout and your bounce rate.
Supply Chain Efficiency
Gen AI optimizes your supply chain operations, improves your inventory management, streamlines your logistics documentation flow, and enhances your retail business’s overall efficiency and responsiveness.
Data-driven Decision-making
Gen AI enables your retail business to address the challenges of gathering high-quality data from various sources and ensure data accessibility and reliability to derive meaningful enterprise insight.
Privacy and Security
Gen AI establishes strong and secure data management practices, so your retail business can handle large and diverse datasets. Meanwhile, you will respect your customers’ privacy and comply with data protection regulations.
Back-office Efficiency
Gen AI advances your retail business’s back-office operations, such as marketing and sales, merchandising, financials, analytics, and reporting. This frees up other resources to create excellent customer experiences and strategic business growth.

Business Opportunities

Use Cases

Business Value

Case Simplicity

Virtual Shopping Assistance

With Gen AI, create contextual interactions with consumers. Recognize their buying preferences and needs and offer custom product recommendations.

High

Consumer Support

Gen AI instantly assists with consumer inquiries and complaints. At the same time provide a catalog of information about your store locations, inventory assortments, and promotions.

High

Generative Content Creation

Gen AI enables you to produce marketing and promotional materials for your retail locations and customer segments, complete with translation and localization.

Medium

High

Market trends prediction

Gen AI facilitates the analysis of consumer, product, and market data to forecast retail trends. Gain actionable insights to develop new products and change assortments to positively impact your business

High

Low

Product and services innovation

Gen AI consolidates and simplifies research and design processes, empowering your retail business to deliver new products and services to market faster.

High

Virtual fitting Room

Gen AI aids in the setup of a fitting room onsite, via virtual reality, or in a physical retail store. A live mirror shows how your consumers look in a specific fit, with accessories and cosmetics.

High

Low

Order and delivery status tracking

Gen AI checks order and delivery statuses. It then proactively initiates actions like generating cases or sending messages as you examine unacceptable purchase agreements and distributions.

Medium

High