Data is the currency driving retail forward. And knowing which data to use—as well as where and how to leverage it—is key to retail success, both online and on-premise.
The vast majority of shoppers are more likely to buy from a retailer that recognizes them, individually. Whether addressing the customer by name or making empathetic recommendations based on purchase history, a personalized experience is the first step in earning customer loyalty.
And personalization isn’t the only valuable use for data. Data also drives the back-end of the business, across sales, ops, inventory, and logistics, increasing efficiency and profitability.
In this white paper, discover:
- The value of data in retail and how it drives the business
- Differentiation and applications of first-, second-, and third-party data
- Identification and solutions for the most common data challenges
- How to integrate data into cutting-edge technologies for a competitive advantage