Software
B2B Price Optimization Solutions Provider Develops Custom Application for The AppExchange on Salesforce Platform
Our client has been a leader in B2B pricing optimization for more than 15 years. It provides price optimization and price management applications for companies in manufacturing, distribution, high-tech, and industrial services.
Business Challenge
In addressing core business needs, our client was looking for a reliable partner to develop custom software specifically to:
- Develop a custom Salesforce application and deploy it to Salesforce AppExchange
- Integrate its AI-SaaS platform with a Salesforce platform and existing applications
Project Description
Meeting customer requirements the current systems were enhanced by custom capabilities of the Salesforce Platform. SoftServe developed and deployed a custom application for Salesforce’s AppExchange and conducted integration between the client’s Salesforce and SaaS Platforms.
Using this Salesforce platform the team:
- Delivered proof of concepts for new features
- Designed and created infrastructure for product release
- Designed and implemented real-time data synchronization between Salesforce and the application tier
- Implemented custom components for Visualforce and Lightning platform
Value Delivered
- Differentiated pricing for existing customers and new visitors at the product or SKU level
- eCommerce-specific discounts that can be personalized (or targeted) to customer segments and product groups
- Clear analytics of pageviews, conversions, cart abandonment data and inventory availability to set multiple discounting strategies online
- The new features offer customer-specific agreement prices and dynamic tiered pricing for quantity breaks online