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Let knowledge empower your business. Learn the latest industry trends, issues, and insights from SoftServe thought leaders and experts.


Meet Booter The Robot

Booter is our very own mobile catering robot who usually helps us at major events around the world. Find out more about him!

Case Study

Media Company Optimizes Business Processes with Data Quality Framework

Our client consulted SoftServe to develop a data quality framework that will run on top of Google Cloud Services (GCS) to ensure data quality and integrity.


Touch My Heart: An Enhanced Version of a Real Heart

This AR app enables a live and direct view of a human heart, whose elements are augmented by computer-generated sensory inputs.


O.C.E.A.N.-Based Marketing: The Evolution of Personalization

Personality-driven marketing is the next level of personalization optimization.

White Paper

The Biggest Challenges Facing Media Today

An interview with Matt Kollmorgen, VP Digital Strategy, Global Media Solutions

White Paper

From DevOps to DataOps

The most important thing about working with data is knowing the right questions to ask.


Today’s Brands Need Fanatics, Not Loyalists

Grow your most loyal customers into brand fanatics.

White Paper

Why Today’s Brands Need Fanatics Not Loyalists

Drive brand growth + deeper fan relationships with the right technology.


Personalization Is Powered by AI

Personalization powered by big data, AI, and ML.

White Paper

Earn Fan Loyalty with Personalization 2.0

If it’s not personal, there is no business.

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