OTT has not replaced linear TV, but the two are twice as effective for advertisers when used together.
![ott-ad-coverage-infographics](https://www.softserveinc.com/cdn/img/resources/ott-ad-coverage-infographics.png)
Read more about the OTT ad revenue opportunity in SoftServe’s whitepaper, “FOLLOW THE MONEY”.
Read more about the OTT ad revenue opportunity in SoftServe’s whitepaper, “FOLLOW THE MONEY”.