In order to focus on the ultimate objective of viewable programming—gaining audience share—unnecessary internal screen watching must be eliminated. Internal screen watchers are those employees forced to perform repetitive, manual tasks on a daily basis (watching a screen to do his or her job) such as: checking assets, managing agency receivables, or extracting data for ad placement.
In this whitepaper, we’ll take closer look at the automation of ad management, where to automate, and why.