In the pursuit of business growth, enterprise leaders often fall victim to a disconnect between building innovative products and delivering a positive user experience, leaving customers dissatisfied. By putting use rs first, design thinking goes beyond the constraints of conventional business models and attempts to solve abstract challenges with thoughtful assumptions and data-validated, customer-centric solutions.
In “How Design Thinking Can Transform Dying Organizations,” Matt McBride, SoftServe’s Vice President of Global Experience Design, explores:
- Empathy and Design Thinking Essentials
- Design Doing. Design Culture, and the Importance of Collaboration
- How Design Thinking Supports Digital Transformation