Be Ready for IoT in Media
IoT holds great potential for prepared media and entertainment companies.
5 min readAccelerate to Become CX-Driven
Three focal areas to be customer experience-centric in media.
4 min readGet with the Programmatic
Why it’s time for television to follow digital’s lead on advertising.
4 min readMedia and Entertainment Rendering: Contain Yourself
The top three benefits of containerization for media and entertainment rendering.
2 min readThe Blueprint for Recommendation System Success
How a hybrid recommendation engine creates competitive differentiation.
3 min readFirst Fines Under GDPR
By the end of 2018, regulators had enough time to investigate and issue the first set of GDPR fines. Here are some examples.
3 min readAll Hail, Hybrid
Why a hybrid model should be used for recommendation engines.
2 min readPerson(ality) Driven Recommendations for Media
How media can speak the right language for the five personality types.
3 min readHow (and why you need) to Identify Personality Traits for Marketing
Elevate personalization beyond demographics, purchase history, and interests.
1 min readNike Just Did It (And Why Your Brand Should, Too)
Personalization in brand experience is more data-driven now than ever.
2 min read