All Hail, Hybrid
Why a hybrid model should be used for recommendation engines.
2 min readPerson(ality) Driven Recommendations for Media
How media can speak the right language for the five personality types.
3 min readHow (and why you need) to Identify Personality Traits for Marketing
Elevate personalization beyond demographics, purchase history, and interests.
1 min readNike Just Did It (And Why Your Brand Should, Too)
Personalization in brand experience is more data-driven now than ever.
2 min readTechnological Triage for Media
How to reclaim fans through innovation.
2 min read7 Things Data Analytics Can Learn from Online Dating
Learn how online dating has leveraged data to launch itself into a multi-billion-dollar business.
7 min readTV of Tomorrow: Takeaways and Trends to Watch
Matt Kollmorgen, VP, Digital Transformation comments on the latest tech from the TV of Tomorrow conference in San Francisco.
5 min readWorkplace an Essential Part of SoftServe’s Growth
SoftServe’s global team connects on Workplace, an effective tool for internal communications and digital innovation.
2 min readDriving Personalized Experiences Through Data
Digital media expert Matt Kollmorgen explores how companies can provide custom-tailored experiences.
7 min read